A Comprehensive Study Of The "Magpie Tazhi" Column On Inner Mongolia Mongolian Satellite TV

Mongolian language television is developing itself in the media tide.Among them,the Mongolian language television program is also "each has his unique characteristics,neck and neck".As an official TV station in minority areas,Inner Mongolia Mongolian satellite TV set up the program "magpie treader" to meet the increasing demand of Mongolian audiences,which bravely added its own color in the tide of time.Then,in this era of media convergence,how does the program deliver content,what content is delivered specifically,who is the main audience,the audience's viewing situation,how does the audience evaluate the program,the program positioning,the program host is what kind of? These are questions worth studying.This paper takes "magpie treading branch" of Mongolian satellite TV in Inner Mongolia as the main research object.The "magpie treading branch" program of Mongolian satellite TV in Inner Mongolia is the "rural theme" program that began broadcasting on June 11,2011.At that time,more than 400 programs will be spread to the audience,it is well known that this program in Inner Mongolia TV programs have a great influence,wide audience.This paper USES the theory of journalism to fully analyze the positioning,content,expression,process decoration,host and audience of "magpie treading branch" on Mongolian TV.This paper consists of three parts: introduction,main part and summary.The introduction part of the paper expounds the research object,the reason of the topic,the purpose and significance of the research,the research situation and the research method.The main part consists of four parts: the first chapter,the second chapter,the third chapter and the fourth chapter.The first chapter summarizes the development of Mongolian satellite TV in Inner Mongolia and the general situation of the "magpie treading branch" program,and the establishment background and positioning of the "magpie treading branch" program are precisely explained.The second chapter of "the magpies on branches" has carried on the comprehensive analysis,one is the analysis of the content of the "the magpies on branches",its column name origin,selected topic origin,classification and characteristics of program content,the second is to analyze "the magpies on branches" form,the character shaping form,image forms are analyzed.The third is to introduce the host of the program.The third chapter is based on the "magpie treading branch" audience questionnaire survey analysis.The fourth chapter summarizes the research of "magpie treading branch" on Mongolian satellite TV in Inner Mongolia.In the concluding part,the paper summarizes the positioning,content,expression,craft decoration,host and audience of the program "magpie treader" of Mongolian satellite TV in Inner Mongolia in the era of media convergence,and points out the program's advantages,disadvantages and existing problems,and then explores the future of the program.