Research On The Use Of WeChat By Farmers And Herdsmen From The Perspective Of "use And Gratification" Theory

The WeChat is a kind of social tools.Nowadays WeChat platform is a blend of language in social aspects,text,images,video,expression package has developed into a full-featured social tools,such as in meet the demand of people to a variety of chat penetrated into every aspect of life at the same time,brings a whole new way of social and WeChat free sex,convenience and the diversity of the chat mode is very popular among consumers,has now become the most common use of domestic social tools.This paper mainly takes the Mongolian herdsmen in kulun banner as an example,and USES the theory of application and satisfaction of communication effect research as the guidance,in order to understand the use,demand and satisfaction of WeChat of farmers and herdsmen for the purpose of questionnaire survey,interview and data analysis.This paper in the introduction,main part,conclusion of three parts such as the introduction part mainly clarifies the research object,studies the status quo,research purpose,selected topic reason and the significance and research method in the first part mainly wrote WeChat rise,WeChat characteristic function and the use and satisfy the research history of development,as well as its main content,and be an overview for the evaluation of this theory in the second part,based on the questionnaire survey method and interview method,using data analysis method of farmers and herdsmen WeChat usage,use requirements and content are analyzed In the third part,the basic framework of use and satisfaction theory is adopted to analyze the use demand of WeChat of farmers and herdsmen,point out the problems in the use process of WeChat,and give Suggestions.The summary part mainly summarizes the use demand and satisfaction of WeChat of farmers and herdsmen based on the first two parts.