Research On WeChat Communication In Tourist Attractions In Ethnic Areas

With the rapid development of the economy and society,people's demand for tourism continues to grow,and the tourism industry develops rapidly.China has abundant tourism resources and a huge base of tourist attractions.Among them,the tourist attractions in ethnic areas have beautiful natural scenery and strong ethnic customs.They have extremely monopolistic and exclusive tourism resources and are uniquely positioned to develop tourism.The popularity of Internet technology and mobile terminals has dramatically changed the current media ecology and communication pattern.The use of new media technologies for scenic spots in tourist areas in ethnic areas has become a necessary choice.As the new media with the most influence and coverage,WeChat has become the first choice of tourist attractions in ethnic areas.Based on this,this study focuses on the question of "how to use the WeChat public account for tourism area communication in tourist areas in ethnic regions".This study takes the WeChat in the tourist areas of ethnic areas as the research object,and takes the WeChat public account “Jiuzhaigou” as a case.From the perspective of the AISAS theoretical model,it first scans the WeChat in the tourist areas of the ethnic areas,and analyzes the settings of the WeChat public account columns in the tourist areas of the ethnic areas.Features and disadvantages of push articles.Secondly,the column setting of "Jiuzhaigou" and the current status of the articles are analyzed in detail.On this basis,the success and shortcomings of "Jiuzhaigou" are summarized.Finally,based on the carding analysis above,from the perspective of consumer behavior,tourism consumption behavior is divided into three stages: before travel,during travel,and after travel.Starting from the key points of the decision of the AISAS theoretical model,a WeChat is proposed for the tourist attractions in ethnic areas broadcast strategy.The study suggests that tourism spots in ethnic areas use WeChat public accounts to do a good job in tourism area dissemination.First,we must clearly define the location of WeChat in the tourist area before traveling,differentiate and create scenic area "business cards",pay attention to title editing skills,innovate the content of tweets,and optimize media forms.In order to attract the attention of the audience and stimulate the interest of the audience.Second,it is necessary to improve the structure of the column structure,clearly divide the column category,and improve the function development of the column during the tourist outing,and also be good at using the smart tourism platform to meet the actual needs of tourists.Third,we must pay attention to improving tourists' satisfaction,improve communication awareness,build interactive platforms,and design award-winning activities to enhance the viscosity of audiences and scenic spots and guide tourists to share positively.