Jiuzhaigou Scenic Area Of ​​digital Constructed And Applied Research

Using the JiuZhaiGou digital tourism attraction as the research subject and employing marketing, e-commerce, supply chain management, customer relationship management and other related theoretical knowledge, this thesis investigates systematically the Digital tourism how to effectively promote sharing of information resources and how to playing information of the overall advantages to eliminate the"information island", enhancing the tourism attraction's management and economic benefits, finally, put forward to a typical practice case for Digital scenic spots in china.In this paper, the technology development and the domestic situation of the tourism destination is first introduced. From macroeconomic, market and technical perspectives on the business environment are analyzed. The key elements of digital attraction is discussed, meanwhile, the inevitability of construction of digital destination is elaborated. Then, the details of the objectives of the digital JiuZhaiGou, construction ideas and design principles, system architecture and associated function modules are described. From the point of management view, the paper analyzes the principle of coordination and its effect in"digital JiuZhai"and expound its effect have a favor for brand extension of tourist attractions and the establishment of profitable growth model. Basing on above study, the comprehensive performance of"digital JiuZhai"is evaluated. Finally, combined with the technological development characteristics of digital information systems and the system application and its upgrades status, the basic means to achieve from the"digital JiuZhai"to"wisdom JiuZhai"are studied.