An Example Of Communication Development In Remote Regions Inhabited By Ethnic Groups—Research On Great West Hunan Wechat Offical Accounts

With the rapid development of new media platforms,especially Wechat,the ways of people to gain information have become various,Wechat has become the main one of methods for readers to gain information.Wechat brings new changes to mass communication environment for it's typical transmission characteristics and media forms.This alteration has directly influenced a remote district——Western Hunan.Wechat Official Accounts brings vitality for former unitary and weak media environment.The Great West Hunan Official Accounts,created in 2014,is selected as research object,for it is a relatively earlier official accounts in this area.However,two years later,it has won more than hundred thousand users and many articles were reviewed above 100,000 times.It has the largest number of users and becomes the most influential Wechat official accounts,which ranks the top of area type official account in Hunan provinceLiterature research method,case study,participatory observation and interview method are used to do this research.Then on the basis of 5W mode of Lasswell and related sociological theory,this dissertation pays attention to 5 aspects----transmission subject,contents,targets,marketing strategy and the influence of Great West Hunan official accounts.The part of transmission channels was be classified into marketing strategy,transmission result was be classified into the influence of Great West Hunan official accounts.This paper found that in the process of Great West Hunan official accounts operating,people who are familiar with local culture and professional knowledge are occupied as transmission subject;on operating contents,information related to local residence is selected;for marketing strategy,multiple platforms are used to achieve matrix effect,meanwhile,online combined with physical activities and data analysis are used to target followers accurately.On operating effect,the Great West Hunan official accounts has a positive influence on local culture reconstruction and western Hunan image.It also enhances democratization and media power.Furthermore,this paper analyses the status quo and problem in the progress of growth,finally,suggestions and measures are presented to serve in the future.