Research On The Platform Business Model Of Overseas Health Services

In the age of mobile internet,this paper explores how to break the current situation of overseas medical health service enterprises based on asymmetric information and to find and identify the big healthy entrepreneurial opportunities in mobile Internet with their own advantageous resources,and to realize the strategic expansion of enterprises in the field of new industries by trial and error iterative,the thesis takes the example of the health company.This paper analyzes the value of overseas health Service platform from the aspects of industry actuality,opportunity identification,business model design and market expansion,and proposes the platform model from the angle of innovation,cooperation,sharing and winning.Firstly,through the analysis of the trend of large health industry,mobile interconnection technology and consumer demand,this paper systematically combs the opportunities for overseas health intermediary service enterprises to enter the mobile internet.Further to the enterprise superiority resources and the ability appraisal,especially unifies the core team in the financial insurance profession and the health service platform domain accumulated massive practical experience,chooses the overseas Health Service application as the enterprise enters the mobile Internet the entrance.The specific research contents include: 1 According to the current situation of overseas medical and health service industry,find out the problems and pain points faced by both supply and demand,discover and identify the innovation opportunities existing in overseas medical service industries through health service trend and customer demand escalation trend.2 on the basis of market research and system analysis,the business model of overseas health Service platform is designed by using business model theory and four modules of customer value proposition,profit model,key resource and key process.3 Summary of the company's previous work and lessons learned,for key elements,continuous optimization model,iterative upgrade to establish a competitive advantage.This paper analyzes the main obstacles affecting the diffusion and user stickiness of the product from the angle of health medical merchant,end user,distribution channel and supporting service provider,and puts forward a solution based on sharing economy.4 How to use the mechanism of cooperation and sharing,with the help of mobile internet technology,solve the problem of asymmetric information,intelligentmatching supply and demand,reduce trust cost and transaction cost,realize platform,pattern towards large-scale development,finally helping the various ports of the platform ecological circle to win and form a virtuous circle.Through this research,for the company's overseas health Service platform for entrepreneurial projects to further clarify the development of ideas,if it can be achieved,will help more people to enjoy safe and effective,easy to worry,reasonable price,good service experience of the global quality health care services.