Research On The Alienation Of Ugliness Appreciation Culture In Internet Short Videos

The appreciation of ugliness and the appreciation of beauty complement each other and constitute the current public's concept of inspection.Although the forms of expression of the appreciation of ugliness and the appreciation of beauty are different,their ultimate aims are the same Ugliness appreciation is a reflection of social culture,an important component of human values,and an important achievement produced through social activities.However,if the standard of "appreciation" is missing and becomes a meaningless state of observation,following the trend and pursuing the beauty,and the appreciation of ugliness takes precedence over the appreciation of beauty and becomes more prominent in social activities,then the original meaning of the pursuit of beauty in the appreciation of ugliness will also disappear In the society will judge the ugliness the unusual prominent condition,also is judge the ugliness the cultural dissimilation.The purpose of judging ugliness is no longer to make people return to the sober reality from the numb network world by denying irrational behavior,and to dispel the mainstream values It causes the desolation of Social Spirit and the bewilderment of individual life.The fundamental reason for the alienation of the culture of judging ugliness lies in the extensive entertainment of the society,the collective silence of the mainstream media,and the economic reason lies in the excessive attention to the attention economy.To get rid of the negative influence of the alienation of the culture of judging ugliness,we must strengthen the check of the short video platform on the Internet,the supervision of Public Opinion Information,and improve the media literacy and aesthetic concept of the masses of netizens.