The Evolution Of The Role Of The Host Of Online Video Programs

The now active in each big website from the media portals,such as Sina,Tencent,Sohu,the influence of the new media have created their own online video platform,the video programs in the early years of creation,occupy a certain position and influence in the minds of Internet users.With the continuous integration of radio and television media with the new media,its speed is fast and the fusion has a good effect.It is also in such a big environment that a new form of program,network video program has been produced.The emergence of online video programs has also led to the birth of the video presenters.They have different qualities and styles,but also have different personas and colors.At the same time,they also have more roles.Great changes have taken place with the previous role of the host.With the development of new media,fragmented time has been gradually formed in people's lives,while fragmented time accords with the characteristics of new media.The duration of online video programs is shorter than traditional media programs,and is more suitable for watching in fragmented time.Network video presenter can be composed of stars,Cobain host,actor,sports workers,scholars,professors,image,are engaged in the industry professionals and cross-border people have one in the network video program hosted by the team.The network video hosts they still receive and transmit the "media people",but the network video hosts their discourse roles,communication environment and communication strategies have formed certain characteristics of the network,reflecting the strong desire to spread and fusion consciousness in language.The research of this paper will be divided into four parts.The four part will be analyzed in detail,so that we can have specific strategies for the cultivation of online video host's discourse.By changing the role of the web video host,it changes the identity and role of the host.The change of roles will change the discourse.In the study of this change content,we can give some enlightenment to the universities and colleges,how to change the direction and thinking of the training.The first chapter,the introduction.The significance and value of the research and the present situation of the research are analyzed in detail.The second chapter,the analysis of the development of network video program.This chapter is mainly about the rise of network media,the emergence and development of network video presenters,and the current development status.The following introduction of the changes in the host of the formation of the theoretical basis and basis.The third chapter is the role of the Internet video host.In this chapter,several different network video programs are analyzed,including the analysis of the program and the status of the hosts.In this chapter,it can be regarded as the key content of the whole paper research.The change of the role of the host of the network video host brings different topics,and the different topics determine the way that the host should use and elaborate.This is also the different role play,the language,the content of the discussion,the non-verbal gestures,and so on will change accordingly.Under these changes,we should be able to cultivate the language of the network video host continuously,so as to better adapt to the development of the future times.The fourth chapter is to cultivate the role industry of the network video host.In this chapter,it is through the summary of the above three chapters,so as to analyze how to train the host industry in the transformation process of network video programs,and how to train the university to train students to have the characteristics of network thinking and network.This will change with the cultivation of the traditional media hosts.This paper will focus on the development of network video programs,and study the transformation of the role of network video hosts,so as to analyze the evolution of the role of network video hosts in the new media perspective.