Research On The Rapid Spread Of Shared Bicycles

Since its birth in 2015,shared bicycle has been developing rapidly with the momentum of rapid development,which has attracted wide attention from all walks of life.Whether it is the rapid growth of the market size and the scale of the users,or the continuous warming of the news media,the rapid spread of the shared bicycle has become a popular topic.The shared bicycle can spread all over the streets and alley with such a fast speed,the media headlines,the attraction of capital,and the public hot discussion.There must be some reasons behind the phenomenon.In the process of rapid transmission,there are positive and negative negative effects on the public,enterprises and society,and many problems are exposed.These problems have the significance of the sharing of single car enterprises and other Internet enterprises,and the communication path of rapid propagation is also found.It has also become a blueprint for other innovative products.Therefore,this article will take the "innovation diffusion" theory proposed by American communication scientist E.M.Rodgers as the research framework and the observation angle,starting from the four main elements of "innovation diffusion",focusing on sharing the fast spreading phenomenon of single car,through literature research,content analysis and questionnaire investigation and other methods,to analyze the sharing of single car quickly.The phenomenon of rapid propagation and the dual effects of it can be applied to the rapid propagation of other innovative products,and we should criticize the path of "speed only".