The Diffusion And Use Of Impact Factor Analysis Of Wechat Based On Innovation Diffusion Theory

With the continuous development of science and technology, the Internet gradually replace traditional media become essential to daily life as a communication tool, people can more quickly and easily access information through the Internet, the Internet development in the past decade, increasing user participation after the advent to blog, SNS, podcasts and other new Internet applications represented a more rapid development of the Internet is a tremendous boost in the form of the Internet and therefore undergoing tremendous changes, which also spawned a web2.0coming of age. Web2.0the traditional mode of transmission have also been more thorough subversion, users become producers of information, information transfer point between the increasing number of users, the network began to spread characteristics tend to personalized, interactive experience, information sharing, etc. As these features become more evident, many of these characteristics in accordance with tailored applications have emerged, and which IM (Instant Messager) development of the most prominent. After2011, with the constantly upgrading network software market which emerged in a number of new IM software, Wechat is one of the best. The past two years, the Wechat businesses of Tencent campany have sprung up everywhere, covering almost all users of smart phones, high market share. This paper chose the Wechat as a classic case to explore, focused to study the diffusion of the Wechat as well as the use of impact factor through the adoption of innovation diffusion theory.The main content of the article is divided into two, one is the Wechat propagation characteristics and the other one is the users of Wechat adoption behavior. The article is divided into five parts, the first part introduces and analyzes the process of Diffusion of Innovations theory and Wechat development; second part describes the Wechat using impact factors, including the eight aspects of communication channels, the relative superiority, ease of use resistance, can be observed, can try, personal innovation, environmental and social compatibility of each section were analyzed in detail, and proposed hypothesis, assuming that these eight aspects of the Wechat users have a significant impact; the third part is the empirical research on effective recycling up questionnaires were analyzed using spss software, so to verify the second part of the proposed several hypotheses; section Ⅳ summarizes the main is the main part of the third developed several conclusions; fifth part is to make some shortcomings on my stage presence and a Wechat some of their suggestions for future development, but also the ending of the article. The subject of the article is the second part and the third part, on the basis of Diffusion of Innovations theory to the development of Wechat were introduced using spss software and questionnaire analysis.The article apply the Diffusion of Innovations theory to the diffusion of Wechat, it will expand the scope of application of innovation diffusion theory for the study of Wechat has added a new perspective, but also expanded the scope of the study of communication, with good theoretical and practical significance.