Research On The Dissemination And Operation Of Mobile Short Video

With the decline of mobile fees and the popularity of smart phones,the development of the China Mobile Internet is gradually mature.This has led to a change in user demand and social networking,which drives the short video industry to break out in 2016.In recent years,quickly,such as the United States took themobile terminal short video applications are becoming more and more popular.The survey shows that at present,the number of domestic short video viewing has exceeded the video and TV series,occupying more than half of the video.Short video and live broadcast will become one of the most important platforms and entrances to Internet social networking in the new era.In this paper,the mobile end short video application can stimulate the user's"demand chain" and constantly meet the needs of all levels on this demand chain.This is the root cause of its popularity.In addition,the mobile end short video application can not only meet the user's "needs",but also bring the result to the user.This paper focuses on mobile short video social platform case "fast" APP,referring to the use and gratification theory,hierarchy model theory,the comprehensive use of various research methods of literature research,questionnaire survey method,case analysis and so on,the reality of the situation in the investigation and analysis of its use and acceptance,the author hopes to hand study of the user in an inherent law of short video social platform in the process and the use of mobile;on the other hand,through the basic situation of the user motivation,media awareness,psychological needs and behavior intention to explore,research of the commercial form of the APP,to explore its rapid development behind the survival mode,suggestions as the rapid development of voice China short video,so that it can better serve customers,meet the needs of users.