Behind The "microphone": Self-media Communication And Development Research

With the rapid development of information technology,the self-media,which is characterized by network and individuation,has become the mainstream form of various media forms.Since the we-media has changed not only the number of audiences or the initiative of participation,but also provided the opportunity and platform for everyone to become media,we can choose the information actively and release the information.Since media has provided a new direction for the development of the information age,the “microphone” is delivered to every person.With the development of the self-media industry,the social influence has become more and more prominent.The four types of we-media platforms,featuring weibo,WeChat,news information and webcast,constitute the scene of today's competition.And large group of operators,according to their degree of originality and flow,can be divided into "top","bole","scholar",and "cannon fodder" four categories,and their performance are also quite different.Through the comprehensive analysis of different medium and operators,we can also know about many differences between the media and traditional media,such as,the driving force of the operators to the requirement of content,degree of differentiation,operators of audience and influence the quality of the gap between the different embodiment.Many things have hidden dangers behind the rapid development speed,and the we-media industry is the same.Some irregular media,in the process of operation,criticizes national major policy,pursues flow as the ultimate goal,loses control and publishes content with improper words and deeds because of operating platform's incomplete real-name policy,the market always putting profit first,low entry barriers as well as the operator itself caused by a lack of consciousness of social responsibility.To solve these problems,we need to make changes from the three perspectives,namely,the media operators themselves,the social forces and the national level.We need to work together in accordance with relative law,network and Internet.For the self-media operators themselves,it is necessary to enhance the self-discipline consciousness and professional quality.For social forces,they need monitor platforms take their share of social responsibility,more importantly,the technology is used to highlight the media's advantages rather than to make money.For the general audience,they should participate in rationally,at the same time,supervise the development of we-media.At the national level,in addition to gradually increase the intensity ofnetwork control,they also need to speed up the pace of legislation,and constantly improve the laws and regulations applicable to the media age.Moreover,scientific and reasonable supervision mechanism is necessary to guide the way forward for the media.