Research On The Brand Marketing Strategy Of ASUS ROG Products

ASUS has been adhering to the idea of technology marketing.It is not difficult to see from the rapid development of ASUS and its achievements.The past technology marketing is indeed very suitable for ASUS's development.But it is precisely because of this traditional trend of development in the field of hardware manufacturing,making ASUS in brand operation,content production and marketing and other fields are not particularly good at.Can not deny the new media era has come,We Chat,micro-blog,and other new media,reflecting off the fast development of technology has become more and more in depth affect consumer behavior today.Therefore,this paper will study the marketing strategy of ASUS ROG product brand.This article belongs to the application research,and takes the brand marketing strategy of ASUS ROG product brand as the research object.Through the current situation of ASUS ROG product brand marketing strategy and the existing problems,the corresponding solutions and safeguard measures are given.The aim is to get ASUS ROG products to be better marketing.First,we give the background and significance of the research,research contents,research methods,research ideas and research framework,the main points and contributions of the paper.Secondly,the theory of brand marketing strategy is studied.Then,ASUS ROG product brand marketing environment analysis and SWOT analysis.This part is mainly the use of 4P analysis and SWOT analysis of the ASUS brand in the marketing process will be a number of problems to be discussed.Next,the current situation and possible problems of ASUS ROG product brand marketing strategy are analyzed.In view of the current situation and existing problems of ASUS ROG product brand marketing strategy,the improvement plan of ASUS product brand marketing strategy is given.To confirm the market orientation and target customers of ASUS ROG brand marketing,increase the attention and the heat,establish the ASUS enterprise's Internet based thinking system,and improve the product's story character and innovate the "scene service".And further put forward the implementation guarantee measures of the ASUS ROG product brand marketing strategy improvement plan.We have invested a lot of energy in terms of organizational guarantee,material support and critical personnel guarantee.We try our best to do everything in every aspect to ensure the development of our company.In the marketing strategy analysis process of ASUS ROG product brand,this paper mainly adopts the 4P analysis method and the SWOT analysis method.Through these two methods,the advantages,disadvantages,opportunities and threats of products,prices,channels and publicity are analyzed.We also put forward the increase of ASUS ROG product brand's heat and attention,the establishment of ASUS's all business oriented Internet thinking system,the inheritance of brand and product story,and the improvement of "scene service".Anyway,hope to study on the ASUS ROG brand marketing advantage,experience and future to improve and develop the direction through this study,hope for the direction and plan of the company put forward more significance in ROG brand marketing,can also provide guidance for more comprehensive for the future work of brand marketing department.