This research has been conducted for examining the current state of mainstream media in Britain.Moreover,the study also includes analysis of British mainstream media industry and the role that can be played by it in the development of China's mainstream media industry.In order to conduct the research,quantitative research method has been used and both primary and secondary data is collected.The analysis has revealed that the television industry of United Kingdom is encountering a lot of changes which are having an impact on broadcasting systems in the whole world as an outcome of the increase in the number of channels,among which many are originating from outside of United Kingdom,and its union with the Internet.BBC is one of the famous media companies working in the UK and it has gained a lot of success through effective business strategies.In order to ensure long term success and high profitability,Chinese mainstream media industry is required to tie up with Britain media industry.The UK television programme mechanism is brings the creative industry's grows,increasing the creative economy and encouraging the creative talented growing. |