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The Application Of Business Process Reengineering In The Sales Management Of Z Preschool Education Company

Posted on:2020-06-02Degree:MasterType:Thesis
Country:ChinaCandidate:X J JiaFull Text:PDF
GTID:2437330602456431Subject:Business management
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As an important part of preschool education,the preschool education industry has always attracted the attention of all circles at home and abroad.Since the late 1980s,China's early childhood education market has begun to take shape.After 30 years of industry accumulation,although the market performance has reached a certain level of saturation,the industry's innovation has been continuing,and it has always been industrialized and diverse Development of personalization,personalization and informationization.Some surveys show that nowadays,there are more and more products in the preschool education industry,market segmentation is becoming more and more sophisticated,Internet cross-border cooperation is becoming more extensive,and competition is becoming fiercer.How to establish a foothold in such a market competitive environment and achieve long-term sustainable development is the goal that every company in the industry pursues unremittingly.In order to clarify the research topic of this article,that is,the problems faced by the sales management business process of product sales SMEs and the necessity of reengineering,and to make the research more specific and operable.This article selects the Z preschool company where the author belongs as a research object.Based on the survival and long-term sustainable development of SMEs selling preschool products,it focuses on the sales management business process problems existing in the Z preschool company.On the basis of related literature,the direction of sales business process reengineering was clarified.Based on multiple studies of related literature,the method of business process reengineering for sales of small and medium-sized preschool education products was given;through the management of business management of Z preschool education company,the related departments Issued an open questionnaire,and conducted a questionnaire recovery analysis.It was found that the problems were mainly concentrated in nine main aspects,including imperfect driving policies,incentives and assessment mechanisms,and inadequate staffing and promotion mechanisms,thereby further focusing on business processes and organizational structure.The five dimensions of performance,performance mechanism,promotion mechanism and professional promotion are analyzed and reconstructed in detail.The optimized main process structure is given.Through the comparison of the effects before and after reconstruction,the necessity of business process reconstruction in the sales management of this type of enterprise is proposed.Sex.With a view to establishing a clear and scientific sales management process for the company,creating an excellent and efficient team,and creating a professional and responsible corporate image,at the same time,it can provide referential suggestions and practical support for the reengineering of sales business processes for companies such as the Z preschool company.
Keywords/Search Tags:Preschool education industry, Z preschool education company, Sales management, BPR, sustainable development
PDF Full Text Request
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