| Under the policy of supporting private higher education,independent colleges have become an important part of higher education in China.Independent colleges invested by non-governmental forces are different from public undergraduate colleges and universities.They show a similar mode of enterprise in the daily operation process.Located in Hohhot,capital of Inner Mongolia Autonomous Region,M Independent College is one of the two independent colleges in this province.This paper takes M Independent College as object,based on investigation,relying on the theory of strategic management and analysis tools,makes an analysis on the macro-environment,industry competition environment and its own conditions.After that,it puts forward the overall development strategy and differentiation competitive strategy of M Independent College.This paper includes the following contents: Firstly,PEST analysis tool is used to analyze the macro-environment faced by M independent college,and then through the five-power competition model to analyze the competitive environment faced by the higher education industry,and then to analyze the resources and capabilities of M independent college development.Finally,on the basis of SWOT analysis,it is proposed that M independent college should choose growth-oriented development strategy on the premise of ensuring the quality of education and teaching.Its growth-oriented development strategy should be steadily and orderly promoted by increasing the number of specialties,enlarging the enrollment scale,introducing high-level teachers and expanding the scale of hardware construction,instead of blindly pursuing growth.In order to ensure the smooth progress of the growth-oriented development strategy,M independent college should also implement the differentiation competition strategy at the competitive level.Specifically,the individual characteristics of the college should be shaped in an all-round way,including cultivating graduates’ practical ability,strengthening the management of educational and teaching services,and establishing the brand image of private undergraduate colleges.With the help of strategic management theory and related analysis tools,this paper takes a specific independent college as a case study,launches a more detailed analysis and demonstration,which plays a pioneering role in the application of strategic management ideas in the higher education industry.At the same time,this paper not only provides a strategic reference for the future development of M independent college,but also provides a direction for the development of independent college,which is a group of private undergraduate colleges.It also provides a reference for the individualized development of independent colleges in Western China. |
