The Research Of Development Strategy About Independent Colleges Turning Into Private Colleges

In order to popularize our new century's higher education,meet people's educational needs,and solve the problems of under-supplying,the Ministry of Education encourages social forces to invest in education.Therefore,the ordinary universities and non-governmental forces began to cooperate in running schools,which results in the emergence of independent colleges at the end of 1990s.In the past 20 years,independent colleges have made tremendous contribution to the development of our higher education,the cultivation of national talents,the great rejuvenation of the nation,and the stable development of politics and economy.However,a series of problems about independent colleges occurred.For example,the enrollment is lack of standardization,the teaching quality is poor,the rights and obligations of running school are not clear.Thus,in 2008,the Ministry of Education issued the methods of running and management for independent colleges,which giving some directional suggestions for independent colleges,such as inspection and acceptance,turn into private colleges,and terminating running.For the independent colleges whose main parts are private capital,Ministry of Education encourages them turn to ordinary private colleges independently.This is not only the value guidance of our national macro-economic policy,but also the inevitable choice for survival and development of the independent colleges.In recent years,some independent colleges have turned into private colleges.And it is a new thing in the current era.How to develop in the future and how to choose the correct development strategy are important topic,so we have to take it into consideration.This paper takes HX College,which is located in Hubei Province and has set up successfully recently,as an example to discuss the development strategy of independent colleges after the transformation.Firstly,it makes a definition about independent colleges,private colleges,development strategy,and turning and setting.Then,it analyzes the current situation and development experience after turning with the methods of literature,questionnaire,interview,and induction.Furthermore,based on the survey of HX College,it talks about the internal cause and external cause that influencing the college.And lastly,it uses the analysis of SWOT to analyze development strategy of HX College,and with the theory of positioning,the theory of strategic management,and the theory of university strategic management,it propose the strategy of development and its implementation safeguard of HX College.The main contents are as follows:Firstly,by analyzing the external conditions of HX College from five aspects of policy,economy,society,technology and competition,we can find that the external conditions play an important role in encouraging and stimulating the development of HX College.By analyzing the internal conditions of HX College from two aspects which are hardware and software,we can find that the hardware conditions of HX College have been greatly improved,strength of teachers have been increased,the quality of students have been promoted,the discipline and specialty have been more market-oriented and diversified,and the college conditions have been improved.Meanwhile,the software factors of HX College have not any obvious improvement.Because the factors including short history,incomplete management mechanism,lacking of deep thinking on the construction of university culture,this should be gradually improved for a long period of time and upgraded by continues practice.Secondly,by using the analysis of SWOT to analyze the internal and external conditions of HX College,this thesis propose the corresponding development strategy choice,such as SO,WO,ST,and WT.It applies the theory of positioning,the theory of strategic management,and the theory of university strategic management to the strategic positioning of HX College,which says "basing on the Hubei Province,cultivating technical students,serving for the economic development of Wuhan and Hubei around".It also applies these theories to the analysis of strategic objectives,which says "running a high level private university".Besides,the thesis proposes differentiated development strategy,connotative development strategy,characteristic development strategy,brand development strategy,and international development strategy.Thirdly,in order to ensure the development strategy put into practice,this thesis puts forward some safeguard measures from aspects of the participating body,governance structure,talent team,funds input,and university culture.