Research On The Influence Of Government Actions In The Development Of Tibet's Tourism Industry

Tourism industry is an important strategic industry in china,which plays a significant role in driving the economic development due to its unique advantages.In recent years,the tourism industry in Tibet has been booming,and the proportion of total tourism revenue in GDP has been rising continuously,from about 9.53% in 2006 to about 28.76% in 2016.From the actual situation of the development of the tourism industry in Tibet,the government-led strategy is mainly adopted.The government is one of the main promoters of the development of the tourism industry in Tibet,and has done a lot of work in promoting the development of the industrial environment,providing public goods,coordinating the interests of relevant parties and so on.But does all this work? Do these government actions promote the development of tourism industry? The study of these problems has practical and theoretical significance.This paper firstly summarizes the previous research achievements,and finds that the academic circle has not conducted in-depth research on the government behavior in the development of the tourism industry,there are few studies on the impact and evaluation,there are even fewer related studies on Tibet and other issues.Based on this,the main content of this study is determined as “The impact of the actions of the Tibetan government on the development of the tourism industry”.It also summarizes the main theories to be used in this study-"government intervention and failure theory,stakeholder theory and government role theory ".Next,the paper expounds the general situation and current situation of the development of tourism industry and related government behaviors in Tibet,and discusses the relationship between them,so as to lay a foundation for the analysis of the influence of Tibetan government behaviors on the development of tourism industry.In order to study the effect of the government behavior of the tourism industry development,this paper builds the index system of government behavior in the development of Tibetan tourism industry and Tibetan tourism industry development index system based on relevant theories,previous research results and the actual situation of Tibet.In addition,the two index systems are objectively weighted by the coefficient of variation method and comprehensively evaluated by the weighted synthesis method.Finally,this part discusses the influence of the Tibetan government's behavior on the development of tourism industry through the regression analysis of the composite scores and the correlation analysis of the indicator layer,The conclusion is that“on the whole,the behavior of the Tibetan government has a significant positive impact on the development of the tourism industry”,and finds out such problems as “the promotion effect of some public product provision on the development of the tourism industry is weak,and the impact of direct production activities on the development of the tourism industry is not significant and so on”.Based on the above findings,this study analyzes the problems and causes of government behaviors in the development of the tourism industry in Tibet,and puts forward suggestions on government behaviors to promote the development of the tourism industry in Tibet from five aspects in combination with relevant theories and the reality of Tibet,which includes“Increase the provision of public goods in the development of the tourism industry;Reduce direct government involvement in tourism production activities;improve the legal system for ensuring the sound and orderly operation of Tibet's tourism industry;Open channels for public participation in tourism planning;Enhance the synergy of government actions of tourism related functional departments”.It is expected to provide reference value for government departments in Tibet or other regions when they formulate relevant policies and measures to promote the development of tourism industry,and adjust and regulate their government actions to promote the sound and rapid development of tourism industry.