A Study On Music Festival Poster Design From The Perspective Of Composition

With the development of society,China's cultural industry has developed rapidly.In recent years,music festivals have sprung up as a branch of the cultural industry.People pay more and more attention to entertainment and enjoyment in life.Due to its strong entertainment and high participation,the music festival has become a new entertainment method pursued by modern people.The festival poster that appears with the festival is not only a business card for the festival,but also an important expression that combines music elements and poster design.There are a large number of posters of different types of music festivals on the Internet.The quality of the posters is mixed.More posters only serve the purpose of conveying information.Not enough is done in the design of the posters.The music elements and poster design have not been combined.The overall design framework and layout,many posters are the application of templates,no systematic design.The author used case studies to select the number of posters and the sense of design as the screening conditions.Finally,he analyzed the composition of the posters of the Montreux Jazz Festival in Switzerland and tried to summarize the influence of different design frameworks on the poster design of the festival.Composition is an independent discipline in the western courtyard.It originally originated in the field of painting and now has a wide range of applications.The author tries to analyze the posters of music festivals with the help of the principles and aesthetic rules of painting in the field of painting.Due to the love of music festivals and the influence of the majors they have studied,they use their knowledge to study and analyze the composition of music festival posters from the perspective of composition,and to summarize the composition of posters.It aims to provide new ideas for the poster design of music festivals at home and abroad while improving the aesthetic function of festival posters and the brand culture of the festival.This article is mainly divided into five parts.The first part of the introduction is to introduce the research content of this article,the definition of related concepts,the research status,the research significance,the research method,and the research framework of the entire paper through the form of a thesis frame diagram.Prepare the work for the dissertation;the first chapter mainly explains the composition theory,analyzes the composition of the master's works and the composition elements,and summarizes the characteristics of different forms of composition framework;the second chapter is mainly on Montreux,Switzerland Music festival poster composition frame and composition elements are visually analyzed respectively,and the similarities and differences between the layout design and composition in the music festival poster design are analyzed.The analysis and comparison provide some design ideas for the future domestic music festival poster design.The cultural causes of the poster design of the Le Jazz Festival and the enlightenment received from the research process;Chapter 4 is the festival brand that the author drafted during the dissertation: the probe music festival and the display and design instructions of the poster design.Influenced by the cultural causes and inspirations in Chapter 3,combined with the composition theory in Chapter 1,a series of music festival posters were designed.The final conclusion and prospect are mainly a summary of the full text of the research content,and put forward the problems encountered in the research process.Difficulties and inadequate research and follow-up feasibility research schemes.