Emotional Design Of Emoji

In a modern society where technology is developing rapidly,in addition to language communication in people’s lives,the use of electronic products for communication has become an indispensable existence in daily life.In addition to using words to express emotions in online communication,the use of emojis has become a trend,and it has become an indispensable part of daily chatting and emotional expressionThe topic of this article is "Emotional Design of Emojis-Taking the User Experience Study of the Yellow Face" Smile "Expression in WeChat as an example".Literally,the expression "smile" is meant to convey joy and happiness,but However,different meanings of emotion expression appear during use.The emotions expressed by users of different ages when using the "smile" expression are slightly different.Most younger users use it to express a kind of smirk,ridicule,but when some older users use it,because of different values,they lack a common life experience,or when they do n’t understand the popular Internet paragraphs.There is no way to share the special meaning of this expression with young people.So in the eyes of elders,the "smile" expression is often a positive emotional expression conveyed,and it is also a way for them to express friendship.This is also the difference in the emotional structure of generations,which leads to the difference in emotional expression.This article investigates this phenomenon through a questionnaire survey,obtains quantitative survey data and conducts qualitative analysis,and through the user experience research survey,considers the emotional design analysis of the yellow face "smile" expression from the audience’s psychology and other aspects to explore The application and significance of emotional design of emojis.Through the analysis of the survey data in the article,it is found that the emotional meaning expressed by different users when using the "smile" expression will be somewhat different,and this phenomenon exists.Therefore,through this research,not only can you understand the user’s understanding and emotional needs of emojis,but also guide the designer in designing emojis.In addition to mastering the instinctive visual form and motion design,it also needs to carry out in-depth spiritual level Emotional considerations,so as to better optimize the user experience and meet the user’s deep emotional needs and desires.Statistical analysis of this phenomenon can also relieve communication and misunderstandings caused by the different emotional understanding of emojis in daily network communication,and promote the good development of a harmonious social network communication environment.