Research On The Application Of Installation Art In The Design Of Clothing Showcase

Shop Window design is an indispensable part of visual marketing of brand design.Careful design and design can not only promote the brand concept,but also give consumers visual stimulation and deepen their understanding of the brand And that in turn will encourage consumers to come in and spend.With the rapid development of e-commerce platform,the channel of clothing sales is becoming more and more diversified,and the traditional store sales have been greatly impacted.In this context,it is particularly important to innovate store sales model and attract consumers to shop consumption.The design innovation of the clothing shop window has become a growth point to stimulate consumption,and installation art,as a widely respected art form in contemporary art,has its unique artistic charm With the unique impact and shock power of visual effect,connotation communication and experience,it has been integrated into the public life,and a large number of excellent installation works have been exhibited in the public's vision To give visitors a sense of the full range of shock.In terms of research methods,it focuses on the modern innovation of installation art,deeply analyzes the achievements of the modern development of installation art,and then excavates the basic point of its integration and cross-border with the design of clothing shop windows Study on the rationality and feasibility of the forming subject.In this paper,the characteristics of installation art as a research perspective,to analyze its design in the clothing window fusion design,to promote the current visual marketing new growth point,to bring more sales volume.Under the inspiration of art,it is also beneficial to publicize the positive values of public welfare and improve the public aesthetic level.More importantly,installation art in the continuous development and progress of the process of the current elements of the times,the art of installation into the modern innovation in the field of clothing window design,window design for new impetus.