Research On The Application Of Thangka Art Style In Brand Design

After thousands of years of development,Thangka has become a unique part of our ethnic culture and the most representative form of religious art in the Tibetan region.Under the vision of vigorously promoting the strategy of cultural self-confidence,the traditional ethnic culture has seen an unprecedented prosperity.In recent years,national art such as Thangka has begun to emerge in the cultural and creative industries such as advertising,tourism,art and brand design.With the continuous improvement of Tibetan culture,the ethnic culture represented by Thangka art faces problems of inheritance,protection and innovation.It is a positive inheritance measure to enhance the ability of ethnic culture to survive and develop in modern society and to broaden the way of thinking to explore and develop derivative industries.This article is based on Thangka's theme types,drawing techniques,color patterns,composition ratios,line applications and other artistic styles.Applying the traditional art form of Thangka in brand design,and exploring the Thangka brand with ethnic characteristics and its derivative Cultural and creative products,thus making Thangka art a new vitality.The innovative application of Thangka's artistic style has opened up the mysterious veil of outstanding ethnic culture into the public's vision,developing ethnic traditional culture,establishing brand awareness,developing creative products,promoting the advancement of ethnic traditional culture,and the promotion of excellent culture.Protecting and maintaining cultural diversity has extremely important practical significance.The ideas of this paper are as follows: Firstly,it introduces the background and current status of the research,the purpose of the research,the research methods,the difficulties and innovations of the research.Then through the cultural connotation and basic laws and basic characteristics of Thangka art style.Secondly,research and prospects are applied to the application of Thangka art style in brand design to broaden the development ideas of national cultural brands.Then,by summarizing and summarizing the design principles and methods of Thangka art style in brand design,on the basis of combining the needs of modern cultural development,the Thangka art style brand design research and the development of cultural creative products derived from it.Finally,the author introduces the concept and application of the author's graduation design,and uses the Thangka art style in modern brand design to realizethe development and application of ethnic culture.Based on the brand design,Thangka's art style research will form a complete structure model of“brand-extension-market”,which will integrate Thangka's ethnic culture and art with the market.