| The most popular word in the design field is "minimalism".The reason why the style of minimalism is popular with more and more people is that it contains infinite wisdom and attitude towards life.There is no doubt about the development of minimalism in China.The Chinese style of minimalism,especially in the field of graphic design,usually focuses on brand logo visual recognition,and often integrates into our vision with the attitude of "pioneering".Chinese floral art has a long history,and the artistic characteristics of floral art vary from region to region.Flower art has entered the market during the festival,which is loved and welcomed by most people.It is not only festival food,but also fully reflects the characteristics of folk culture.In the Central Plains region,the most famous are the Lingbao in Western Henan and the floral flowers in Gujia in Shenqiu.This paper focuses on the application of minimalist Chinese style in the creative design of Gu Jia Huagu brand.The main purpose of this paper is to let more people understand this aspect of flower art and make it have a better place in Henan Province by using minimalist Chinese style in the whole brand design.Characteristic brand art has been promoted,while creating a representative face brand image,so that its products can be sold to domestic and foreign markets. |
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