Interpreting Practice Report On Decoding New Retail

Since the concept of“new retail”was introduced in 2016,it has been widely concerned by the retail industry.The material in this simulated C-E consecutive interpreting report is from one episode of the program“Financial Deep Discover”_—Decoding New Retail,which introduces the presentation of“new retail”,the new retail model,in different consumption scenarios and how various businesses revolutionize the retail industry with the help of the emerging technology and modern business model.This practice report describes the task background and task process,and proposes solutions and coping strategies for the interpretation of tough“words”and“sentences”under the guidance of the Interpretative Theory.From the aspect of words,1)the strategy of conversion of part of speech is used to better conform to habits of English expression;2)the meaning of Chinese four character words in the context is focused to better convey the original meaning.From the aspect of sentences,1)relative words are added and information is integrated to make sentences more coherent and logic;2)sequential division and reorganized division are used to deal with sentences with a huge amount of information;3)the strategy of simplifying information is used for efficiency and conciseness;4)missing information for sentences with semantic fuzziness is appropriately added.Due to the large differences between Chinese and English in cultural background,habits of English expression and sentence structure,corresponding interpretation methods and strategies are adopted so as to accurately and completely convey source language information and complete the conversion between Chinese and English.Thus the audience can have a better understanding and acceptance.To certain extend,the specific strategies used in this report to solve the problems encountered in the process of interpretation will have some significance and reference value for the interpretation practice on relevant topics...