Research On Application Technology Of Image Propaganda Film Of Kunming University Of Science And Technology

With the rapid development of information technology and the advent of the 5G era,the dissemination of information has become fast and convenient.Under this background,the establishment and pub licity of the image of the school has reached an unprecedented height.As a product of the development of new media,propaganda films have become an important form for schools to display their own image and spiritual connotation.Campus promotional film through the form of video,in the form of voice,text,pictures,color,animation and other forms of expression in the role of hearing and vision,touching the hearts of the audience,making the audience and campus promotional film resonate,imperceptibly in the hearts of the audience to establish the image of the school.Therefore,the promotion of campus promotional film can expand the popularity of the school in society,increase the sense of identity of the audience for the school,and even the sense of e xpectation of the audience.Creating an excellent propaganda film often needs to rally the hearts of the whole school teachers and students,and the strength of the whole school.However,in the process of Creating Campus promotional films,dull content,l ack of creativity and uniformity of form have become a common problem.Faced with many problems in the creation of campus promotional films,this paper will take the production of Kunming University of Technology campus image promotional films as an exampl e and put forward appropriate solutions and strategies through various research methods.This paper divides the production of Kunming University of Science and Technology image promotional film into three key links: status analysis,research and analysis,promotional film planning and production.The analysis of the current situation includes the first chapter,which analyses the current situation of campus promotional films,and elaborates the significance of the study.The investigation and analysis includes the second and third chapters,which summarizes the development,type,content,form,function and production process of campus promotional films.Through actual investigation,the campus culture and existing promotional films of Kunming University of Technology are analyzed in depth,and the spiritual connotation of Kunming University of Technology is discovered.The planning and production of propaganda film includes Chapter IV and Chapter V.Through the investigation,analysis and summary of the prev ious chapters,the production of image propaganda film of Kunming University of Technology is demonstrated and analyzed from five parts: text script,shot script,material collection and shooting,post-synthesis,video clipping and video output.Ultimately,the image of Kunming University of Technology campus is presented in two video clips: aerial photography of Kungong and image promotional film of Kunming University of Technology.It is hoped that this design study can enrich the production methods and content of campus promotional films.