Tianfu Ancient Town Art Festival From The Perspective Of Art Communication

Tianfu Ancient Town Art Festival is built by the government of Chengdu public cultural products,which based on the public,in the tide of the culture industry development calls national guidelines and policies,combining history with the modernity,culture with art,mining town historical culture and spirit connotation,through artistic means,the innovation and creativity is conducted on the basis of ancient history and the original true charm,make the excellent national culture and spirit inherit,driving the transformation and development of local industry economy.As a typical art communicate activity at the same time,the festival has its own unique characteristics and laws of development,this article will use the survey method,case study method,inductive comparison method,comprehensive analysis method,and the theory of Art Communication,combined with sociological theory and cultural industry theory to analyse and study into the case,for its art communication internal regularity and link set,affirms the value and significance of the Tianfu Ancient Town Arts Festival as a public cultural product,at the same time,compare it to the successful case Edinburgh International Arts Festival,and puts forward suggestions on the future development of Tianfu Ancient Town Art Festival.In addition to the introduction and conclusion,this paper is mainly composed of four chapters.The first chapter analyzes the orientation and development of Tianfu Ancient Town Art Festival.Firstly,the origin of the formation of Tianfu Ancient Town Art Festival is analyzed.Secondly,the positioning of Tianfu Ancient Town Art Festival in the development process is analyzed.Finally,the development process of the Tianfu Ancient Town Art Festival held from 2014 to 2018 is analyzed.The second chapter analyzes the artistic creation and communication process of Tianfu Ancient Town Art Festival from the perspective of Art Communication.Through the analysis of the creation and operation process of the art festival in Tianfu Ancient Town Art Festival,the development rules are found.The third chapter,from the perspective of Art Communication,summarizes the characteristics of the Tianfu Ancient Town Art Festival and analyzes the dissemination effect of the Tianfu Ancient Town Art Festival.In the fourth chapter,by referring to successful cases and combining with the principles of Art Communication,finds its shortcomings and regrets,and puts forwardpersonal suggestions for the future development of the Tianfu Ancient Town Art Festival.