Research On The Radical Design Movement In Italy From The 1960s To The 1970s

The 1960s and 1970s are regarded as the golden age of Italian design and an important turning point in the history of Italian design.With the postwar baby boom,the awakening of youth consciousness,the spread of consumerism and the progress of science and technology,people presented unconventional and unconventional explorations in the Design process,and the Radical Design Movement germinated.Is due to the radical design movement is rooted in the history of Italian culture,create the artistic atmosphere of the Renaissance and the flexible use of new technology new material,the internationalism,the big industrial production mode of rebellion,making it in a mainstream,against tradition,the rational attitude leads to the prosperity of the postwar Italy design,for Italy postmodernism and design idea of the whole world has essential influence.In literary theory on "60 s to 70 s radical design movement in the 20th century",on the one hand,to explore the multiple of this stage radical design movement background,including culture,politics,economy and so on various aspects,its causes are rooted in traditional Italian design,and under the influence of Europe’s avant-garde ideas reflect the distinct personality of Italian design.On the other hand,from the perspective of the commonness and individuality of the radical design movement at this stage,the characteristics of the works of different design organizations and designers were deeply explored.Radical designers used their works to express their criticism of the great industrialization and their concern for the society and the value of humanity.At the same time,the second radical design movement in China and its influence on Europe are analyzed.