Anti-Design Thinking And Creative Industries

In this paper, combined with the status present situation of China’s cultural andcreative industries, elaborated and industrial design, product design in the creativeindustries, for example, summarizes the anti-design thinking in design, and designers inthe face of complex design style, ideas, and constantly the growth of culture led to agrowing number of cultural groups, aesthetic cognition continue to strengthenconsumers, and so end-users, anti-design thinking can bring innovation and culturalrevolution. And eliminate, to change the gap between designers and end users, andallows designers to really feel the end-user demand. Focus on solving:(1) Theestablishment of anti-design thinking（.2）Design thinking in the creative product designelements.(3) Anti-design thinking method of product design.(4) Analysis and creativeproduct design, anti-design thinking process model.(5) Evaluate and optimize thisprocess model.Scientific and rational design method is conducive to creative thinking to play, sothe argument the reality of anti-design thinking in several areas:(1) Creative industriespoint of view to examine the design objects;（2）Design thinking is the application ofscience is an interdisciplinary science.（3）A complete system model to establish, andevaluated and optimized, so that in the practical application of theoretical support,efforts to explore the ecological environment of the product design.