Research On The Phenomenon Of Modern Commercial Brand And Art Cooperation

With the development of social informatization and the integration of the global economy,the era of consumption is coming,and the world has become more flat.Nowadays,the consumption of life is becoming more and more filled.After people meet the basic needs of life,the concept of consumption is gradually changing.Today's business competition is fierce,the number of brands is numerous,consumers are surrounded by brands,and the homogenization of goods is serious.As a result,consumers not only consider the use value of the goods themselves,but also pay attention to the brand or symbol of the products and the added value of the brand..Consumers can seek self-worth through brand or added value,showing personal tastes,values,lifestyles and more.This increase in consumer demand has allowed the brand to continuously upgrade its products and shape its brand image in the fierce competition.Since Pop Art,art has got rid of the monopoly of the upper elites on art,and the form of art has also changed.The boundary between art and consumer culture has become increasingly blurred.As a part of the consumer culture,the brand interacts with and influences various forms of art,making the cooperation between brand and art a new trend.Brand image creation requires innovative ideas to attract the attention of the public,enrich the brand culture and expand its influence.Art can provide conditions for brand innovation and image shaping,which makes the brand gradually realize the great influence and driving force of art for business,and also make the phenomenon of brand and art cooperation intensify.This paper attempts to combine the above social background and current situation,from the perspective of art,to analyze the current cooperation between commercial brands and art and the impact on art,and according to case analysis,whether there will be better ways of business and art cooperation and direction.