2018 China International Advertising Festival Accompanied Interpretation Practice Report

This paper is a report on the practice of escort interpretation.It analyzes the problems that the author encountered in the process of escort interpretation for Mr.Rupert Varnai,representative of Cathay Associates of Hungary,during the participation in the 2018 China International Advertising Festival.This paper consists of four parts: task description,process description,problems analysis and corresponding coping strategies and finally,the summary.It focuses on the translation strategies for vague language in business negotiation interpretation under the background of advertising festival,the interpreting methods for terminologies related to the advertising festival,and solutions for mistranslation of advertising vague language and mistranslation of advertising proper noun.The vague language used in the business negotiation was divided into two types which are semantic vagueness and vague rhetoric,then the author put forward corresponding interpreting strategies based on specific examples;For further analyzing,terminologies involved in the advertising festival were classified to be advertising terminologies,marketing terminologies and commercial legal terminologies by their nature,and targeted interpreting methods are proposed for different types of terminology;Finally,in dealing with mistranslation,the author combines the characteristics and the causes of mistranslation then puts forward corresponding remedial strategies to minimize the negative impact of mistranslation.