Research On Cultural Implantation In Language Services For International Sports Events

With the vigorous development of international sports events and sports industry in China,the requirements for related services in various fields of sports events have also been improved,among which relative services and requirements are high demanded.In order to be qualified for their jobs,language service providers should not only master language skills,but also have an understanding of Chinese culture,so as to serve the competitions better.At the same time,as an important spiritual force in society,culture plays a crucial role in the growth of individuals,countries and even the development and progress of the world.If we can integrate culture into the language service of international sports events,we can not only spread Chinese traditional culture,but also optimize the language service of international sports events,so as to achieve a win-win situation.In this paper,the relationship between language service and culture,as well as the cultural implantation in the language service of international sports events,will be studied with the methods of literature review and network survey.First of all,the concept of cultural implantation has not been clearly defined by predecessors.The concept of cultural implantation will be defined.Secondly,distinguish the subject and object of cultural implantation.After that,the cultural implantation is classified and studied.In addition,this paper will also use case analysis method to analyze and study the major international sports events that have been successfully held,and refer to the part of cultural implantation,so as to summarize the cultural implantation media that can be used in international sports events.Finally,we can find the following conclusions: the subject and object of cultural implantation should be clarified,the type of cultural implantation should be distinguished,the media of cultural implantation should be properly selected,and the content of cultural implantation should be clarified.Although the media of cultural implantation are various,the purpose of implantation is basically the same,which is to spread culture.Among them,the main content of cultural implantation studied in this paper is the traditional culture with a long history in China.Through the cultural implantation in the language service of international sports events,the Chinese traditional culture will be constantly improved and updated,so as to keep pace with the times and make the Chinese traditional culture which has been propagated through thousands of years of history more recognized by the world.