Research On Visual Image Recognition System Of Towns And Villages

With the rapid development of our country's economy and society,cities and characteristic towns pay more and more attention to the image design,the image design of Chinese cities has been promoted to a new height,but for most of the towns and villages in China,there is still a big gap between the image design and the urban image design.Under this background,the study of urban visual image design,looking for the commonness and individuality of urban and township visual image design,to provide a certain theoretical basis and guidance for the subsequent township visual image design,has reference value.This thesis starts from four aspects,the first is to make an overview of the background and development status of the topic,for the following research of the topic theoretical groundwork;The second is to discuss the relevant theories of township visual identity recognition system.In view of the current research on township visual identity recognition system,the cities and towns are independent and interconnected.The two structures are similar,the administrative institutions are similar,and the towns are cities.In the study of the subject,the urban visual image recognition system is used to study the results of the urban visual image recognition system,and the application of the urban visual image recognition system to the township visual image design to explore the township visual image design theory and design method.Follow-up research lays a theoretical foundation;The third is to study the historical development and changes of Yangkou Town,Shouguang City,Shandong Province,analyze the regional culture,historical development rules and trends of Yangkou Town,explore the visual elements suitable for the image of Yangkou Town,and lay a foundation for the design of Yangkou Town visual identity recognition system;Fourthly,through the specific visual image design of the unique design elements of Yangkou Town,the logo design,poster design and public transportation facilities design of Yangkou Town were carried out,and the urban image design promotion was briefly discussed,which is the township vision of China.Image design and promotion provide theoretical support and practical guidance.