A Discussion Of Chinese Culture Communication Strategies For Thai Chinese Learners

As we all know,Thailand is a friendly neighbor of China,and the cultural exchanges history between the two countries is very long.Thailand's "mandarin fever" has developed rapidly since 2003 and the number of people learning Chinese has remained high.In recent years,with the spread of Chinese,the spread of Chinese culture in Thailand has also achieved certain results and a leapfrog development.The Thai people have a high degree of recognition of Chinese and Chinese culture.Chinese culture can be spread in Thailand,not only thanks to its strong attraction,but also thanks to Thai people's inclusion of foreign culture.Chinese culture is paid more and more attention by Chinese learners who also enjoy the charm of Chinese culture in their learning process.One of the important reasons for the smooth spread of Chinese culture in Thailand is the close relations and frequent exchanges between the two countries since ancient times and Chinese education also has a long history in Thailand.On the basis of combing the relevant documents,such as the communication history of Chinese culture in Thailand,the history of cultural exchange between two countries,and the history of Chinese culture spreading in Thailand,this paper designs a questionnaire to study the current situation of Chinese culture spread among Thai learners by analyzing the relevant documents and surveying and interviewing,to further analyze the problems and difficulties faced by Chinese culture communication in Thailand to summarize the effective methods and strategies to spread Chinese culture to Thai Chinese learners.There are five parts in this paper.The first part summarizes the origin of the study,the significance of the topic,the relevant research review,the main research content and research methods.The second part describes the history of Sino-Thai cultural exchanges and the historical background of the spread of Chinese culture in Thailand from a historical perspective.Based on the data obtained from the questionnaire,the third part explains the attitude of Thai Chinese learners towards Chinese culture,their cognitive level of Chinese culture,and the influence of Chinese culture to Thai culture.And analyzes the differences among different ethnic groups,different levels of Chinese language and different ages.The fourth part analyzes the content of Chinese culture that Thai Chinese learners are interested in,the difficulties encountered in the communication of Chinese culture in Thailand,and the hope and suggestions of Thai Chinese learners for the spread of Chinese through questionnaires and interviews.On this basis,this paper proposes Chinese culture communication strategies for Thai Chinese learners.The last part is the conclusion that summing up the full text.The innovation of this paper lies in the analysis of the methods and strategies of Chinese culture communication among Thai Chinese learners through the investigation and interview of Thai Chinese learners.At present,there are very few studies on the communication of Chinese culture in Thailand.The author obtains a large number of primary materials and data through questionnaires and interviews whose research materials are rich ad conclusions are more credible.The Chinese culture communication strategy proposed in this paper for Thai Chinese learners can play a certain role in the overseas communication of Chinese culture,and can also provide some reference for future research.