Research On The Development Strategy Of A Photovoltaic Company

In the context of the rapid development of the world economy,the ensuing energy crisis and environmental problems have become increasingly prominent.The global energy structure has undergone unprecedented changes,from the traditional fossil energy to the development and application of renewable energy.After decades of development,the output of China's photovoltaic products has been greatly improved,and the number of photovoltaic enterprises has also increased rapidly.However,due to the dependence of related technologies and products on foreign markets,and the shrinking demand in the international market,the domestic photovoltaic industry has become Development has also been severely affected.A Photovoltaic Company is an outstanding representative of new photovoltaic power generation equipment manufacturers.Compared with other enterprises,its development advantages are outstanding.In the future fierce competition,if you want to gain something,you must find out the current problems as soon as possible and find solutions in a timely manner.In view of this,through the use of literature review,logic analysis,empirical analysis and other methods,combined with the theory of corporate strategy,the main research contents of this paper are: use PEST analysis,Porter's five-force model analysis to understand the external environment of A PV company,and use external factor evaluation method to evaluate the external environment;analysis of the internal environment of A photovoltaic company,and the use of internal factor evaluation methods to identify the internal Advantages and disadvantages;use SWOT analysis method to clarify the development strategy of A PV company Choosing a solution,select Cost leadership strategy as the company's main strategy,refining the implementation path and strategic control of the company's development strategy;on this basis,optimizing the organizational structure,building corporate culture,and strengthening human resources Management,adhere to technological innovation,strengthen brand building,put forward the implementation guarantee of A PV company's development strategy,and lay a good foundation for strategy implementation.This research can provide reference for enterprise strategy formulation and provide theoretical reference,and provide realistic basis,decision suggestion and business guidance for the operation and management of A PV company.