Research On The Path Of Strategic Logic Affecting Corporate Value

Enterprise strategy is the decisive factor for enterprise competitiveness,and strategy logic determines the quality of strategy.The strategic logic of an enterprise is constantly adjusted as the market environment changes,and at the same time,the enterprise value will fluctuate.How the strategic logic affects corporate value remains to be studied.This paper uses the vertical case study Method,taking Midea Group as the research object.Firstly,it defines the strategic logic before and after the strategic transformation of Midea Group,and then analyzes and compares the strategic logic quality and enterprise value before and after the strategic transformation of Midea Group.Based on the comparative results,this paper analyzes the influence path of different strategic logic on enterprise value before and after Midea Group strategic transformation.It is found that: before the transformation,Midea Group has Made a slow growth in enterprise value by improving the R &D system,improving profitability and operating capacity,expanding e-commerce business and improving the efficiency of capital use and other strategic highlights as well as its causal chain;after the transformation,Midea Group has improved its R &D system through leading products,building new cost advantages,expanding chain and online scale And optimize overseas research,production,marketing layout and other strategic highlight factors and their causal chain,so that the enterprise value has a rapid growth.Based on this conclusion,the following recommendations are made: firstly,enterprises should fully analyze the internal and external development conditions,combine their own advantages and weaknesses,and combine market conditions,competitive pressures,etc.;secondly,enterprises need to consider the consistency and coherence of strategic logic;finally,enterprises should pay more attention to product leading strategy,optimize by means of technology research and development,etc The product structure of the enterprise gradually has its own core development power by means of industrial chain optimization.