"Pop-up Store" Commercial Space Design

The paper discussed about the way of the commercial space design "Pop-up Store",the Pop-up Store this kind of space form is created in America,and the Japanese fashion godmother Rei Kawakubo make it popularized,so it is not the fangle in the abroad,and in the 2012,the Pop-up Store was imported in China,and gradually developed and practiced in 2015.The Pop-up Store is the perfect combination of the shop which is limited in time and quantities and the business brand culture,the opening time of the Pop-up Store can be one week,one month or more than three months.The sales mode of the Pop-up Store is diversified limited edition sale of the brandy new release of the brand,the classie brand merchandise,the Pop-up Store works in with the special festivals and seasons to limit the release of different marketing theme,to seize the consumer shopping psychology and the scarcity of possessive of the shopping psychology.The Pop-up Store generally opened in the first-tier cities and crowded shopping center atrium,shop,gallery,street,square,park and other places,which suddenly appeared for a period of time and then disappeared.The Pop-up Store with the originality of the design of space entertainment,to lead the elements of culture,art,science,technology,visual and other elements to the space,to attract the public's attention,and guide the public consumption.In this process it brings the whimsy visual space and unforgettable shopping experience to tihe masses,to create a new mode of commercial sales.Flash store actual function is the theme of sales,product testing,brand promotion,to enhance the brand visibility,brand promotion,Product testing and the aim of testing the regional consumption level.Currently many brands are willing to try this Pop-up Store commercial space design as a promotional platform,Pop-up Store has become the new earrier of communication brand and important marketing mode of the industry design.The design method of the Pop-up Store is becoming a hot topic.