Research On The Development Strategy Of Nanjing HD Group's Automotive Aftermarket

At present,China's auto market is facing a development opportunity,an unprecedented favorable situation is placed in front of all the car after the market practitioners.Thus,the main research problem of this paper is that,in the face of the existing market environment and development opportunities of the automobile market,the Nanjing HD automobile group should go from here.As a typical social service industry,the various types of services covered by the automobile market have an important role in the group's industrial chain,and promote the group's industrial cluster effect.Thus,the analysis of auto market development trend and grasp the auto market development opportunities,clear car after the obstacles to market development,and integration of group enterprise resources and ability,designed to meet the group enterp rise long-term sustainable development and has shaped the development strategy of the group's core competitiveness will be the most important work in HD group to meet the automotive after market opportunities for development essential.Nanjing HD group established its own,will be involved in passenger cars and parts sales business.In the future,Nanjing HD group located in the car after the market one war type integrated service operators.The group company has a number of car service chain stores and many brands of authorized repair company,professional force,committed to creating a "most worry,the most intimate,the most trustworthy" brand car after market service.This paper analyses in the auto market development trend based,grasp the car after the market opportunities for development,a clear after the car obstacles to market development,and integration of group enterprise resources and ability,designed to meet the group enterprise long-term sustainable development and has shaped group's core competitive force of development strategy,is committed to build,including around new car sales,car rental,after-sales maintenance,auto finance business collaboration in one station type automobile consumer ecological circle.