On Marketing Strategy Of SVW In Internet Era

With the development of the Internet era,Internet product marketing service has become the mainstream marketing method,and the development and evolution of Internet technology make the marketing strategy of automobile products rich in variety.Under the Internet environment,automobile products should seize the needs of the target audience,and establish a hierarchical and three-dimensional development system of automobile comprehensive marketing services in view of the advantages of the current marketing platform.Make full use of Internet and mobile internet marketing as the driving force,combine traditional marketing and Internet marketing organically,use e-commerce and other ways to build new channels for automobile product marketing,incorporate users as a characteristic resource into the enterprise value chain,and form a comprehensive marketing system for automobile enterprises in the Internet era.Through active business and communication strategic cooperation with the Internet and mobile Internet platforms,it brings fast and massive information resources and services to the target audience,and also generates horizontal instant contact between user groups.Through customized mobile platforms and diversified communication,it achieves more accurate instant interaction and communication between the brand and the target audience,and the prosperity of the Internet.With the development of digital technology,a series of mobile marketing service platforms have emerged,which provide conditions for the upgrading of automobile marketing strategies.So I hope to provide reference and shoulder for the transformation of brand marketing strategy of the whole automobile products and even the traditional industry,and put forward feasible suggestions for the future marketing mode of automobile manufacturers in the Internet era.This paper mainly focuses on the analysis and research of SVW marketing strategy in the Internet era,and further explores the transformation and change of marketing strategy of automobile enterprises in the Internet era by combining 4C theory and full value chain theory.Through the analysis of SVW brand products and brand marketing system in the Internet era,as well as the interpretation of the strategy of Weilai automobile brand in the mobile Internet,we can show and plan the transformation of SVW marketing strategy in the Internet era.The paper points out that the emergence of new technology and new environment provides opportunities for SVW's brand marketing and communication,Internet platform provides a new communication and interaction platform for SVW,and brings possibilities for the linkage of related industries.Through Internet technology,users participate in the whole process of product,R&D,sales and after-sales,which promotes the interaction between SVW,the main body of automobile,and the user population.It will also make enterprises more agile than before.