Research On The Design Practice Of Cultural And Creative Products Of Juzhou Museum

Museum cultural and creative products are a new way of museum culture communication under the modern background,and have become an important part of the cultural industry.There are a large number of collections in Juzhou Museum,and the cultural connotation is rich.However,the cultural and creative products existing in museum stores have problems such as insufficient expression of museum features,single product categories,and low sales.Based on the research of cultural and creative products in Juzhou Museum,this paper aims to design cultural and creative products that have the cultural characteristics of Juzhou Museum and can meet the needs of the public.How to fully embody the characteristics of Juzhou Museum in cultural and creative products,and the close integration of cultural elements and products is the main content of this paper.In this paper,the literature research method,comparative analysis method,field research method and questionnaire method are used in the research process.Combined with the research content,this paper is divided into four chapters.The first chapter is an overview of the museum's cultural and creative products,including the definition and classification of the museum's cultural and creative products,the value of development and the development of domestic and foreign development.The second chapter introduces the development status of the Juzhou Museum and its cultural and creative products,and proposes and analyzes The problems existed in the cultural and creative products of the state museum;the third chapter puts forward the design purpose and design basis of the cultural and creative products of the Juzhou Museum,clarifies the design focus of this paper,and solves the problems in the development of museum cultural and creative products;The fourth chapter explores the practice of cultural and creative products of Juzhou Museum.Through investigation and analysis,product positioning and product planning are carried out,cultural elements of Juzhou Museum are extracted,and product design practice is carried out.Finally,the future development direction of cultural and creative products of Juzhou Museum is prospected.The Juzhou Museum should strengthen the design of cultural and creative products,realize the “secondary excavation” of the collection of cultural relics,improve the sales of cultural and creative products of the museum,expand the influence of the Juzhou Museum,shape the urban cultural brand of Juxian County,and let the museum cultural and creative products enter.The public life,enhance the public's artistic aesthetics,cultural accomplishment and moral cultivation.