Industrialization Of Culture Creation And Research Of Brand Building Base On Historical And Cultural Blocks

"historical and cultural blocks" refers to a certain number of,better preserved piece area of the historic sites or buildings.Its distinctive regional features and strong historical atmosphere not only have high historical and cultural research value,but also have huge commercial and brand building value.This paper base on the research on the present situation of the domestic regional historical and cultural blocks as the background,and draw lessons from the experience of success cultural creation both foreign and domestic case,and dig deeper the core brand value of these blocks and make it to cultural industries,depth analysis how to use the way of marketing promotion and culture creation thought,to showing special Brand of charm of historical and cultural blocks step by step.