At present,the world is in a stage of recovery after the financial crisis.The economy is rejuvenated and the volume of trade has increased significantly.The entire shipping market has also gradually improved with the increase in trade volume.Most container shipping companies have turned losses into profits and have gone out of business in the winter.However,it is obvious that the entire shipping market is still in a state of imbalance in supply and demand and excess capacity.In addition,the container shipping industry is a globalized industry with extremely high market transparency.The core business of most container shipping companies is basically the same,and the pressure of market competition is great,.The huge investment in container transportation and the long payback period are typical capital-intensive industries.Moreover,container transportation is an orderly operation chain,and involves many links.Each link will generate a lot of costs and management is very complicated.In order to seize the opportunity for economic improvement and to fight against the leading companies in the market,we must choose the right strategy to maintain and develop our operating capabilities.By analyzing the cost behavior,identifying the weak links in the company’s cost management,and implementing strict cost management,it can quickly enhance the company’s competitiveness and increase the company’s profits.This article first introduced the writing background of the paper and pointed out that the container transportation industry is in a critical period of economic recovery and trade growth.Opportunities and challenges coexist.The container transportation market is uneven in supply and demand,excess capacity,competition in the industry is fierce,and the strategy for selecting cost leadership is one.A relatively easy way to establish a competitive advantage.After that,it introduced the cost structure of the container transport industry,pointing out that the costs of container transport companies mainly include fuel costs,container fees,port usage fees,etc.Each cost item consists of a series of expenses.This article selects Rixin as a case,introduces the current situation of cost structure and cost management of Rixin and points out that Rixin has a lower professional quality of employees,unclear management rights and responsibilities,a high percentage of container leasing,and supplier and customer management.Confusion and other issues,and analyze the causes of the relevant issues and influencing factors.In order to solve the existing problems,this paper starts with the fuel costs and container costs of Rixin,and proposes feasible suggestions for the problems.In addition,in view of the current new monetary policy and financial market situation,this article focuses on the analysis of the status quo and problems of the company’s financial expense management,and proposes a refined management of financial costs.Finally,the paper summarizes the full text and concludes that the company should focus on improving the professional quality of the relevant departments and strengthen communication among various departments;reasonably determine the proportion of the company’s self-purchased containers and leased containers and balance the cost of the containers;strengthen the empty containers Transport and coordination,pay attention to save time and optimize the transfer process;strengthen the management of suppliers and customers;should pay attention to the currency and exchange rate market,take reasonable measures to reduce financing costs and exchange losses. |