Research On The Development Strategy Of Kunming Cable Group Co., Ltd

In the industry,the cable industry is one of the important basic industries,supporting the development of the two pillar industries of the national economy and communications.In recent years,with the development of electric power and communication technology,cable plays an increasingly important role,and the proportion of GDP is increasing.At present,many domestic cable enterprises,market competition is intense,the surface showed a "All flowers bloom together.trend,however,contention of a hundred schools of thought" many cable companies did not clearly understand that the current turmoil in the complicated external environment will not change the way of development and structure transformation on schedule.The research object of this paper is Kunming X cable group.Based on the review of its development trend,combined with the principle of enterprise strategic management,it explores the development strategy of the company under the current environment.This paper analyzes the current situation of wire and cable industry in Kunming cable group,and studies its development trend and market competition pattern.Through the analysis of the external environment,the wire and cable industry in excess of the total market supply is far greater than the market demand,resulting in wire and cable industry competition is fierce,but from the national economic development trend,the future of wire and cable industry will maintain rapid development.This paper uses five forces model to analyze the competitive environment of Kunming X cable group,and explores its development strategy through SWOT analysis tools.The paper puts forward the development strategy of Kunming X cable group,that is,shortening product production cycle strategy,applying new technology,reducing cost strategy,diversifying marketing strategy,widening financing channel strategy and establishing good social relationship strategy.Based on this,the paper puts forward the corresponding safeguard measures for the strategic implementation of Kunming X cable group.It is hoped that Kunming X cable group can have better development on this basis,and provide theoretical and practical reference for the development of the industry.