Research On Power Marketing Strategy Of Baotou Power Supply Bureau

Power Marketing is the core business of power enterprises,from the early days of the planned economy to the market economy in developing,power marketing starting from the international mechanical concept to domestic practical application of mechanization,is the necessary requirement of the reformation of power industry market.Using appropriate methods to deeply study the power marketing can provide constructive advice for power supply enterprises to build deeper relationships with consumers and making the power supply enterprise to be really market demand as conduct&meeting the needs of the market as purpose,so to achieve the win-win situation of enterprises expanding their profits,market developing healthy.The first chapter has raised the research problems?research contents and research methods,then made a simple overview of marketing's basic theories and concepts.The second chapter first briefly described the basic concepts of power marketing.Then,the current power demand status of Baotou and the current marketing status of Baotou power supply enterprise were analyzed in order to provide the basis for the formulation of the marketing mix strategy.Using the SWOT analysis,the third chapter combined the current power demand status of Baotou and the actual situation of Baotou power supply enterprise,from its power marketing environment,and the main problems of Baotou's power marketing were found.With the problems finding in last chapter,the forth chapter established the strategy under the precondition of improve the level of business,change the management methods,enhance the quality of service.Ultimately,it made Baotou power supply enterprise can healthy and sustainable develops under limited conditions.Based on the four chapters' overview and demonstration,the fifth chapter used the accurate scientific analysis,obtained that the step electricity tariff would be Baotou 's best marketing approach to reform.