Research On Midea's Central Air-conditioning E-commerce Business Model

The rapid development of society and economy,accelerate the process of city,GDP per capita income increased rapidly,the consumption level of residents continued to increase,making the real estate industry,culture and entertainment,creative industry,service industry has gained rapid development opportunities,central air-conditioning as the real estate downstream industries,and improve the quality of life of residents in the upgrading of consumption also be fast the development of.However,the rapid development of Internet information technology,has changed the course of social development and the evolution of commercial business model,but also changed the consumer decision-making process and experience,the traditional physical channel development is facing a period of adjustment is serious,consumption channels are networked,fragmentation,the central air conditioning channel layout and entity network technology development the conflict also complement the central air conditioning enterprises have yet to find a suitable development of the business model of central air conditioning.Based on the case study of business development of electronic commerce in traditional retail enterprises,the common characteristics of mining development of traditional enterprise e-commerce business,combined with the central air-conditioning industry particularity in sales and service chain of MIDEA central air-conditioning own situation to carry on the diagnosis,the MIDEA central air-conditioning e-commerce business development situation analysis.The first part briefly describes the development process of the central air conditioning industry,through the analysis of the competitive environment of the central air-conditioning industry,mining industry development opportunities and directions.The second part has done a detailed description of the development process of MIDEA central air conditioning,and on the basis of the development of enterprises,product development footprint,in-depth and comprehensive analysis of its own business,mining development advantages within the group of central air-conditioning products,at the same time fully aware of competitors and deficiencies,combined with the analysis of the first part of the development of the industry,in-depth analysis of the central air conditioning business development opportunities and advantages,and analyzes the development process of MIDEA central air-conditioning e-commerce business in the current problems.For the business development of an antidote against the disease.The third part,objectively combine stage and the Internet,and the development of central air-conditioning products characteristics of e-commerce development trend,and in the first stage of e-commerce business promotion is summarized,and points out that the development direction of MIDEA central air-conditioning business pattern.The fourth part,in the development of e-commerce business model direction clear planning,aiming at the present stage of e-commerce business development problems,put forward in the market of education to take full advantage of network marketing popularization of consumer awareness,accelerate the market entering the transition period;further integration of the development of electronic commerce and the central air-conditioning business;data intensive operations based on the idea to build the operating system MIDEA central air-conditioning in electronic commerce;payment experience,warehousing and logistics service experience,sales service experience,so as to solve the optimization scheme of the strategy clearly the next stage of business development,and focus on the MIDEA central air conditioning channel integration,to achieve full channel retail target,rely on the construction of customer the relationship between force management system construction of the two aspects were emphasized barriers to competition.The development of electronic commerce is still in the market of central air conditioning in the early stage,the business model,consumer experience,sales service chain,operation mode and other aspects still have a long exploring process,through in-depth analysis of industries and enterprises,the business model,the consumer decision-making process to enhance the experience,through the construction of customer relationship management strategy to improve.MIDEA central air-conditioning can create a reputation based on Internet,is the core value of the construction of barriers to competition,increase market share.