"Likou" Brand Qimen Black Tea Packaging Design

There is a long history of planting tea in the Qimen couty an Anhui province the tea industries have experienced ups and downs in hundred years.Now with the support of the state and the local government,the booming Qihong industry has attracted a large number of builders.Among them,"Likou Brand Qimen Black Tea" is a strong local brand launched by Qihong Industry.The company is based on the core production areas,adhering to the ingenuity,using nonlegacy techniques to create classic Qihong,and developing it as a cultural postcard for Qimen Black Tea core target.Although the "Likou" brand has good tea quality,its packaging design update is slow and does not match the product quality,which fails to reflect the company's development goals,and has been unable to deal with many competitors.Around the tea culture in Qimen,we will deeply understand Qimen's tea culture through literature research,survey research and other methods;Furethermore,Likou brand and the same brand multi-faceted market research,we will understand the current status of its enterprise and packaging,and detect the problems in the design of the brand packaging.Finally,this article focuses on branding,highlights the brand culture connotation,and emphasizes the overall serialization of packaging,which is as the design principle,and collects excellent cases of tea packaging to draw lessons from.Based on the core goal of enterprise development,Qimen tea culture is the focus of the design,extracting the local representative tea culture "Qimen tea fragrance ancient road" and "Qimen tea picking and flapping butterfly" elements.Its packaging graphics,layouts,and box shapes are designed throughout to highlight the brand's cultural connotation.In order to strengthen the brand image in a serialized form,and it also provides consumers with more choices to reflect humanized care.The purpose of designing and packaging the "Likou" brand Qimen black tea is not only to enhance the brand and promote the sales of commodities,but also to promote and develop Qimen's tea culture through packaging,which there is a certain far-reaching significance.