Research On The Impact Of Stakeholder Pressure And Corporate Green Behavior On Corporate Performance

As China's economic development enters the "new normal",looking for a new engine of economic growth,changing the way of economic development,and improving the quality of economic growth have become one of the major practical issues that need urgent attention under the "new normal." Enterprises are important bearers to change the way of economic development and improve the quality of economic growth.In recent years,as the ecological environment is deteriorating and the constraints on corporate activities are continuously strengthened,the environmental pressures and social responsibilities undertaken by enterprises in the development process are increasing.Enterprises need to find new kinetic energy that can bring competitive advantages to themselves.In order to win survival and development in the fierce competition.However,companies are affected by multiple stakeholders in the business process,and companies can leverage the potential resources and capabilities of the relationship networks structured by these stakeholders to create competitive advantage.To this end,we combine the theory of resource-based theory,stakeholder theory and competition mechanism to investigate the impact of corporate green behavior on corporate performance,and explore the implementation of corporate green behavior.It is also caused by the profit-seeking nature of enterprises.On the one hand,from the perspective of corporate stakeholders,the impact of various stakeholder pressures on corporate performance is studied,which provides theoretical guidance for enterprises to implement green behaviors and provides theoretical support for the government to improve environmental protection green regulations.On the other hand,from the perspective of competitive advantage,this paper analyzes the impact of corporate green behavior on performance,and studies how to use the potential resources and capabilities of the relationship network constructed by stakeholders to form a competitive advantage under the pressure of stakeholders' environmental protection.And compare the influence of different competitive advantages,so as to explore the driving force of enterprises to implement greenbehavior and the derivative benefits after implementing green behaviors,and further promote enterprises to carry out green environmental protection activities and implement green behaviors.In the empirical aspect,174 heavily polluting enterprises are taken as research objects,and the structural equation model is used to explore the influence of stakeholder pressure and corporate green behavior on corporate competitive advantage and financial performance.The study finds that stakeholder pressures encourage enterprises to implement green behaviors,and green behaviors are conducive to the formation of competitive advantages.At present,low-cost advantages are more significant than differential advantages;corporate competitive advantages have positive positive effects on corporate performance,two Competitive advantage Compared with competitive advantage,the impact of differentiated competitive advantage on corporate performance is more significant.The research conclusions have practical guiding significance for enterprises to respond to stakeholder pressures in green management,reconstruct competitive advantage and promote sustainable development.At the same time,the research results of this paper have very important theoretical and practical significance for enterprises to improve their environmental performance.