Research On The Resource Base And Performance Consequences Of Enterprise Ecological Innovation

The 19 th National Congress of the Communist Party of China pointed out that the primary task of building a modern economic system is to deepen supply-side structural reforms,cultivate new growth points in areas such as green and low-carbon,and form new momentum.The development path of ecological civilization forms a new pattern of harmonious development between man and nature.In this context,building a market-oriented green innovation system has not only become a basic requirement for social and economic development,but also an important source of power for enterprises to transform and upgrade in the future and obtain sustainable competitive advantages in order to achieve their financial performance goals.As the main source of resource consumption and environmental pollution,manufacturing enterprises must pay attention to environmental protection while pursuing economic benefits.In the process of advancing the harmonious coexistence of man and nature,if companies want to obtain sustainable competitive advantages,they must give full play to their own resource advantages to implement ecological innovation and achieve a win-win situation for environmental and economic benefits.Therefore,This research is based on the resource-based theory,with manufacturing enterprises as the object,the structural equation model(SEM)is used to research the relationship among resources(knowledge resource,materialized resource),eco-innovation and financial performance,and to further explore the mediating role of competitive advantage(differentiation competitive advantage,low-cost competitive advantage).First,it introduces the basic concepts,types and classifications of related theories,the development context and main content of basic resource theory,and summarizes and combs the research status of ecological innovation in domestic and foreign literature and ecological innovation from the perspective of resources.Based on the theoretical analysis of corporate resources,eco-innovation,competitive advantage and financial performance,the research designed a corresponding measurement scale.A total of nine hypotheses were put forward in the study,and the hypotheses were tested in turn by establishing a structural equation model and using AMOS.Research shows that resources have a significant positive impact on eco-innovation;eco-innovation has no significant impact on financial performance,but has a significant positive impact on competitive advantage;differentiation competitive advantage significantly affects financial performance,and plays a full intermediary role in the impact of eco-innovation and financial performance,however,low-cost competitive advantage has no significant effect on financial performance.Therefore,It is necessary to give full play to the basic role of resources,implement eco-innovation,and obtain differentiated competitive advantages to improve financial performance.Finally,suggestions and countermeasures for further development were put forward from the perspective of government and enterprises.The above findings enrich the resource-based theory of performance management.It provides empirical evidence for corporate managers to scientifically and rationally optimize the resource structure,implement eco-innovation to obtain competitive advantages,thereby improving corporate financial performance,and achieving a "win-win" development of economy and environmental protection,which is of great significance to the development of my country’s manufacturing enterprises.