Research On The Optimization Of The Production Strategy Of Gourmet Short Videos

With the increase in the number of short video users and the continuous segmentation of various layers,the demand for vertical content continues to grow,and the short video of food is gradually coming to the high level in the industry,which is favored by the audience and capital.However,with the development of the short-selling video of the food category,the threshold for short video production is getting lower and lower.The production of short video of food has a problem of content entertainment,rough production and homogenization.This paper takes the short video of food as the research object,analyzes the current short video style positioning and content production of food,and combines the emotional needs of the public to optimize the production method and production principle.This paper is divided into four aspects.Firstly,it uses literature research method and data analysis method to study the development status and unique advantages of food short video field;then analyzes the short video cases of foods with high attention on the network;then According to the advantages and disadvantages of the case,summarize the problems and negative effects of the short video production of food;secondly,according to the previous data and analysis,combined with the principle of optimized production,optimize the design of the production strategy,and finally carry out the practical application through specific practice,and based on At present,the development trend of short video of food is expected.In the smart phone,food is one of the hot areas with potential for development in the short video industry,and its commercial value is also considerable.I hope that the analysis of the current production status of the short video industry and the optimization strategy for the short video of food can provide a new reference for the sustainable development of the short video industry in the future.