An Innovative Study On Short Food Videos From The Perspective Of Semiotics

With the development of short video industry,food short video has great potential as a subdivision.We need to conduct indepth exploration and development of its content,innovate forms and focus on creating high-quality content to promote the further development of food videos.With the advent of the era of symbol consumption and video marketing,the challenges and opportunities faced by short food videos are more worthy of attention.At present,the food video industry in China has serious entertainment.The overall of specialization and audience recognition of food video are relatively low,which is far from meeting the requirements of the brand development of food we media.Whether food short video on the development of the industry,or the audience demand change,the need for research in the field of food class short video for more in-depth academic discussion,not only to study food class short video transmission,markting and innovation strategy,creative thinking,and acceptance of audience,psychological motivation,use and meet,and so on were studied.Semiotics as an important theoretical resources for research on food class short video produced by symbolic symbolic meaning has the certain theory instruction,Pierce symbolism of three points,for example,through the main body,the reappearance of body and explanation of signs of analysis,compared with the traditional linguisitic semiotics can clear understanding to the gourmet kind of short video creation logic and symbols,symbols of production process to build the core logic of two-way research from two aspects of the creator and the receiver,can be more comprehensive analysis and look at problems.Take Eclipse Diary as an example,because it has unique ideas and ways of creation.The characteristic brand image and culture are formed through the construction of symbol ontology,representation and symbol interpretation.With the logical narrative strategy,the content of the story forms a dynamic process of the infinite meaning of the symbol.It is of certain research value and significance to use food to carry out emotional communication and deliver an exquisite and comfortable lifestyle.This paper mainly uses the text analysis method and the example analysis method,according to the pearce semiotics rheory to the solar eclipse all short video text symbols to read,and carries on the deatailed analysis with the case,in order to find out the use characteristics of symbols.Fianlly.the conclusion is drawn:food media should pay attention to the selection of symbol ontology and the creation with symbol interpretation as the core,witch can effectively promote the transmission of symbol meaning and help the audience to accept and extend the symbol meaning,so as to with the audience's love.