Research On The Spread Of Short Video In Traditional Crafts

In the context of new media,short videos of traditional handicrafts protect,inherit and develop the context of the Chinese nation in a unique form,and constantly enrich the connotation of traditional culture.Since the 18th National Congress of the Communist Party of China,policies to guide and promote the development of traditional handicrafts have been introduced one after another.Traditional handicraft industry planning and cultural revitalization plan have been launched in an all-round way,ushering in development opportunities.The inheritance and development cannot leave the spread of culture,how to adapt to the new spreading environment of traditional handicraft culture,as people fragmentation reading habits on the short video transmission,the need to traditional handicraft class short video content elements and manifestation of the overall features have a clear understanding,to delve into the content and form of integration will produce what kind of value to spread,While bringing these values,there are also some problems worth further thinking about,and which communication strategies should be adopted to adjust to improve the communication effect is particularly critical.Combined with relevant theories of communication,this study focuses on the dissemination of short videos of traditional handicrafts.First,it uses Lasswell’s "5W" model to sort out the dissemination of short videos of traditional handicrafts,and analyzes its development and reasons.Miracle man and then select "originality" on the trill 600 short video from the video content,the form of video and interaction between three dimensions of 9 index set out for the transmission of traditional handicraft class short video content,arrangement and analysis,specific characteristics of different index,refine the overall characteristic of traditional handicraft class short video and its development trend,Combining specific cases of traditional handicraft class short video,audio,video subject,scene,lens language,title and subtitle elements such as a detailed analysis,analysis of the traditional arts and crafts class short video contents and forms of art to present,achieve perfect fusion,create new cultural value,entertainment value and aesthetic value.Finally,although the research shows that the traditional handicraft short video has realized the return of traditional culture and integrated into People’s Daily life,has been endowed with typical communication value and has improved the communication effect,there are still some problems in the traditional handicraft short vision frequency,which need to be adjusted and optimized through certain strategies.It is more conducive to the better development and dissemination of traditional culture under the environment of new media.Along with the development of the Internet and the media,traditional handicraft ushered in a development opportunity,especially in a short video transmission,traditional handicraft after preliminary exploration has found a more effective and reasonable way of cultural transmission,at the same time in the future study in traditional handicraft class short video to further combine with audience research,it is propitious to promote the traditional culture will be more short video transmission,It is of great value and significance.